Virtual reality is definitely the buzzword of the techworld. Borne by the gaming industry, virtual reality is setting a foothold in the shopping sector as well.
Developers working on the new applications of virtuality reality are expecting that wide customer shopping experience goes live during the following year.
Explained in short, we can now enjoy the bustling atmosphere of a New York boutique while being seated in front of our computer in any other geographical location. Virtual reality is taken to the next level in the retail industry, with the added perk of coupling e-commerce with the immersion in real-life like shopping.
As the technology is still in piloting phases, we shouldn’t expect that virtual storefronts are already out and about. Yet, expect that Facebook’s Oculus Rift virtual reality set or Google’s Cardboard will be able to take us to that much desired designer shop in Paris’s high-end quarter.
In developing and testing virtual reality shopping, SapietNitro, a marketing agency owned by Publicis Groupe partnered with The Line luxury boutique. Making use of Samsung Gear virtual reality headset potential customers were able to enter the brand’s Manhattan boutique, The Apartment.
Immersed in the virtual boutique, the users could walk around and fix hotspots relevant to certain products. Upon focusing one product, a clear description would bustle over the headphones, price tags were visible, as well as a multitude of angles that allowed the examination of the product.
The technological experiment was boasted during the Cannes Lion conference where the marketing industry representatives were gathered.
Adrian Slobin, the head of innovation at SapientNitro explained the approach to virtual reality shopping:
“This was about creating a vibe relevant to what the Apartment is doing. It’s a SoHo-based, heavily curated, high-end brand experience.”
This isn’t the only instance when SapientNitro tested the technology. Another telling example of the potential of virtual reality shopping was created when SapientNitro and Sixsense created a virtual environment where a user could browse for shoes.
Shoe-shopping followed the steps we would normally take in real life. So, the users chose a pair from a display, picked it up, made the virtual reality avatar try them on and if pleased, the virtual reality shopping process was concluded with a purchase. Neat!
Such platforms may become increasingly personalized over time, according to developers. And the great news is that already existing e-commerce platforms may add virtual reality shopping as an extension that comes with a minimum price tag of 5,000 dollars.
What do you say to a virtual reality shopping experience with your friends? That is inherently possible with the connectivity offered by virtual reality headsets. Thus, social experiences at their best within the world of virtual reality shopping.
As tech giants like Facebook, Sony, Google and others are preparing to launch consumer virtual reality headsets next year, SapientNitro is confident that virtual reality shopping will be made widely available at around the same time.
Image Source: tnooz.com