Conventional hashtags will make way for a new, enhanced way to follow events on Twitter under the auspices of Project Lightning.
First announced by Mat Honan of Buzzfeed, Twitter Inc.’s new project is developed around the idea of immersing users in a time saving, enhanced experience of live feeds.
All posts under the overarching umbrella of one event – such as elections or a football championship or mundane events – will be collected by algorithms and shown to Twitter users once the Live button is clicked.
So an interface change is due to pull all the info together, but once it is implemented, users worldwide will benefit from the pumped interaction.
Specific events and conversations taking place in real-time will be brought in one place, saving the time and trouble to be scrolling through an entire feed of posts to look for those photos, texts and events that interest the users at that particular moment.
Of course, this does not put the traditional timeline in a shadow cone, rather enhancing the experience instead. Videos will start playing automatically under the ‘Live’ tab that will soon feature with the mobile app.
Project Lightning is CEO Dick Costollo’s legacy at Twitter. After announcing his stepping down from the helms of the social media company amidst dwindling user numbers, Project Lightning is poised to offer Twitter the opportunity of a strong and decisive comeback.
At the moment, Twitter reported an approximate number of users set at 302 millions worldwide. The number represents nearly one fifth of Facebook’s regular user base and almost equals that of Instagram users.
Considering that Project Lightning is designed to target users that also do not have a Twitter account and allow them to browse through the Live tab, it is expected that Twitter’s user numbers will experience an increase for the first time in a while.
Twitter is already playing a leading role in facilitating news access for users across the world. Project Lightning comes as the super aid in untangling the messy timeline feeds and woving a coherent and digestible stream of feeds focused on one particular event.
Perhaps editorial help will be needed, but aside that, Project Lightning is Twitter’s own remarkable concept.
Image Source: mcafeeinstitute.com