The most popular networking site in the world is interested in new projects – Facebook plans to include news contents on its platform.
Six important sites (including New York Times, BuzzFeed and National Geographic) want to collaborate with Facebook to post information coming from those sites directly onto the social network.
This project came from a simple observation: people nowadays are too busy to search for news on various sites, they need one source to have them all. And as Facebook has 1.4 billion active members, it would be the easiest way for news to reach the maximum amount of readers.
The times when Facebook was used for posts regarding one’s thoughts or to share various cat videos are now over. The social media site could be used for more informative reasons.
This project shows that the pages of various news organizations are losing popularity. Instead of wasting time on accessing direct sites like nytimes.com, many prefer to browse through articles shared by others on Facebook.
A study conducted by Pew Research in 2013 showed that 30 percent of U.S. adults get their news via Facebook. One of the participants explained:
“If it wasn’t for Facebook news, I’d probably never really know what’s going on in the world because I don’t have time to keep up with the news on a bunch of different locations.”
If in the past, search optimization was the way to generate traffic from search engines such as Google and Bing, publishers now prefer to use social networks. Social sites are very aware of this shift. Twitter CEO Jack Dorsey thanked journalists for contributing the popularity of the site.
According to news aggregator and analysis company NewsWhip, Huffington Post, which now has a total of 5 million Facebook followers, is one of the largest news organizations on the social network.
This potential collaboration between Facebook and various media companies follows Snapchat’s example. The social network and application used to send photos and videos that delete themselves in a matter of seconds after viewing released Discover, where editorial organizations (like Facebook’s potential collaborator National Geographic) can stay in touch with users through clever videos.
Facebook is already fighting for publishers to post videos directly on the site thus minimizing the need to post information by sharing YouTube links or by directing users to a third party.
Image Source: Marketing Land