A new book on Apple co-founder Steve Jobs reveal that the company’s CEO Tim Cook offered him a life-saving gift, his liver, but he was refused.
The book is called Becoming Steve Jobs: The Evolution Of a Reckless Upstart Into a Visionary Leader and will be launched on March 24. Its authors are Brent Schlender and Rick Tetzeli, Fast Company executive editor.
One of the stories from the excerpts from the book involves the current boss of Apple. Cook was so distressed by his mentor’s illness (Jobs died of pancreatic cancer in 2011) that he wanted to donate him a portion of his liver, after finding out that this could improve his health. When he told Jobs about the good news, Cook got this answer:
“He cut me off at the legs, almost before the words were out of my mouth,” said Cook. “‘No,’ he said. ‘I’ll never let you do that. I’ll never do that.'”
The book also show some of Jobs’ business decisions, especially regarding his collaboration with designer Jonathan Ive, the man who created the shape of the iPhone and other great Apple products. The respect Jobs had for Ive didn’t stop him to kill two of his most important projects: a 20th anniversary Macintosh that was also a TV set, and the eMate digital message pad.
According to the authors, the Mac TV was Ive’s “pride and joy”. The device had the components of a laptop inside a curved vertical slab, with its top half being a color LCD monitor, while the bottom half had a vertical CD-ROM drive, and on the sides were Bose stereo speakers.
The project was closed by Jobs after selling only 12,000 units. According to the book, Jobs said:: “‘I just don’t like television. Apple will never make a TV again.’ This was Jony’s introduction to Steve’s cold-hearted decision-making.”
The book also focuses on obs’ close friendship with Disney boss Bob Iger. In the last years of his life with, Jobs offered Iger a place on the Apple board, but he refused due to fiduciary reasons. “We would stand at a whiteboard brainstorming,” recalls Iger. “We talked about buying companies. We talked about buying Yahoo together.”
Perhaps the biggest proof to Jobs’ friendship with Iger was the fact that the Disney boss was one of few people permitted to enter Jony Ive’s secretive design office.
Image Source: Cult of Mac