A recent news reportage reveals how Vine died even amidst it creator’s tries to re-establish and update and upgrade the application.
Vine has been a popular application during its three years of reign and existence, and its shutdown on Thursday had a lot of users comment on the decision.
The short, funny, punchy videos hosted by the service seem to have been appreciated by both its users and its creators as they all took to praise it on other social media networks.
The short-video network is owned by Twitter, another social media network that is facing problems of its own. As the father company has failed to find itself a buyer that will solve it monetary issues, rumors circulated that other services offered to buy the Vine network.
Still, the network seemed to have saving options as not even a secret meeting of some of its top content creators was unable to save it.
According to a Mic reportage, 18 out of Vine’s top 50 creators met sometimes in the Fall of 2015 in order to discuss alternatives for the falling numbers and various other issues already apparent at the time.
The meeting, which was reported to have brought together the creators with Karyn Spencer, the Vine head of Creative Development, had the former demand a number of modifications, both in terms of remuneration and of product services, measures which should have prevented the shutdown of the network.
As the Viners demanded an increased payment, improved transparency, and various products changes the likes of improved filters they would also, in exchange, produce a number of 12 more Vines a month each.
This, in turn, could have led to an increase in the number of users and their engagement, which could have saved or at least sufficiently prolonged the apps life.
As an additional measure, the creators also announced they will be leaving the network if the modifications would not be made and changes would not take place.
As the Vine and its creators’ numbers started diminishing, it became evident that more and more evident that more and more people were replacing the app with other, more popular and better communicating social media networks.
As the Vine service was shut down, the effect of the meeting is quite self-explained, and as most of its creators are now producing on other sites that offer a better communication and services.
There seem to have been quite a number of disagreements in the company’s relation with its creators as the offer was initially considered and then dropped, which would still lead to the question: could Vine had been saved if the company had established a better communication with its content creators and even its users?
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