Thanks to a partnership with SoundCloud, Twitter is giving music another try by bringing streaming music to the micro-blogging system. With the new Twitter Audio Card, users have the opportunity to find and listen to audio or if preferred, this can be docked, making it possible to continue without missing a beat.
This past May, rumors began circulating about this particular service, suggesting that Twitter planned to purchase SoundCloud, a Berlin-based music sharing service. While some of the talk was off-base, Twitter users will have the ability to listen to music, podcasts, and various other forms of audio from launch partners to include the White House, NASA, NPR, Kevin Smith, David Guetta, Entertainment Weekly, Zeds Dead, and Steve Aoki.
For anyone who posts on SoundCloud, the Audio Cards will become available within the following few weeks. This means that people who listen to music, conversations, or sound effects will have the ability to share with followers.
In a blog post, Alexis Giles, director of SoundCloud business development and platform explained that anyone who uses Twitter via mobile device can hear what has been shared in their timeline. As a result, Twitter users can enjoy a remarkable and integrated playing experience.
Available on the web, this new service is designed to work only with the official Twitter mobile application. If users are interested in using third-party applications, they would have to leave their own timeline.
To start listening, the blue and white play button within the tweet is tapped. Automatically, the Audio Card will launch in full screen, giving users the option to play, pause, or scrub through content.
To dock the card, the arrow-and-box icon located in the top right-hand corner is clicked, followed by going back to the timeline to send messages, compose tweets, or swap accounts without ever losing access. To close the audio and continue browsing, the square image is pulled from right to left.
According to Richard Slatter, product manager of Twitter, testing of the Audio Card has just started and within the near future, it will become available to more partners and creators, thereby allowing additional creators and musical artists to share exclusive and real-time audio to literally millions of Twitter listeners.
Giles expressed the company’s excitement to work as the platform for Twitter by making the Audio Cards available. He added that this partnership is yet another way to build the best creator possible.