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For many decades, people have connected photography with Kodak but after the company filed for bankruptcy in 2012, the brand became less popular. Then last year, Kodak tried to steer further away from its previous days of photography by re-launching itself as a printing company. Now, Kodak sees a new opportunity in the world of the Android smartphone.
As part of the rebuilding process, Kodak has decided it will launch a new Android phone, as well as tablet next year. According to an insider, the unveiling will occur in Las Vegas Nevada at the Consumer Electronics Show in January.
Reportedly, the new smartphone will be designed with state-of-the-art image management software. While not confirmed, this suggests that Kodak anticipates using its long-standing history of being an expert in imaging technology. Also reported is that the Kodak smartphone will provide a high-end experience but be extremely easy to use, something that many people who struggle with complex technology will appreciate.
The Kodak Android smartphone and tablet will be geared more toward individuals who are not technologically savvy. Included will be remote management software that makes it possible for a family member or friend to log into a user’s account remotely whenever assistance is needed.
Once the smartphone has launched, the company plans to unveil in the second half of 2015 a model that has 4G support, along with the tablet and a connected camera.
There is no question that Kodak has fallen on hard times in the past few years so the anticipation is that the Bullitt Group built devices that have the Kodak trademark will be successful.
In a statement from Oliver Schulte, CEO of Kodak, the Android smartphone will be something positive for the company as they work to rebuild. The primary attraction of the phone is its capability of taking incredible photos. This is a huge selling point since more and more people look for phones that take high-tech photos.
Another key factor of the new Kodak smartphone is that editing, sharing, and printing photos is extremely easy. The fact that the device is being manufactured by Bullitt certainly helps. This company has an excellent reputation and is best known for its line of Caterpillar rugged smartphones.
Together, both the smartphone and tablet should have both outstanding design and capability.