In a quickly developing market segment, Google launched Google Pay to revamp Google Wallet and allow users a new and safe means for paying via Android operated devices.
The new Google Pay service is perceived by many as a revamp of Google Wallet. We would argue that it is a complete overhaul of the old service that entered the market one step ahead of its time, raising questions as to its efficiency and application.
Now, Google Pay, rivaling Apple Pay launched during the previous year offers users the possibility to cash out their tabs at a variety of location simply by using their Android device. Look for the Google Pay logo and let your phone do the rest.
At the moment, the release date of the new service is unknown. All we know, according to the Google Director of Product Management, Mr. Pali Bhat is that the service will be released soon. And it will come with a collection of over 700,000 retail counters around the U.S.. That is, in the beginning.
Of course, expansion of the list is expected, as well as further release of Google Pay in other key markets around the world.
Is it safe? According to Engineering VP Dave Burke, it is as safe as it can get. The service functions at any contactless payment counter. Users don’t need an app or a pin to access Google Pay.
However, they need to provide credit card data, which is safely kept away from curious eyes and only for users to know. At the moment of the transaction, Google Pay generates a unique virtual account number that does not disclose the real data. The ‘token’ is also a means to ensure payment security.
Pali Bhat added to the details:
“Android Pay does all the heavy lifting. You don’t even need to open an app – just tap and go. You’ll also see a payment confirmation and get transaction details right on your phone”.
What’s more, Android Pay allows users to put all those fidelity programs and cards and special offers generating gizmos at work without any hussle. At checkout in locations such as McDonald’s, Starbucks, Subway and others, all loyalty programs as well as offers are instantly applied to the tab. Pretty neat!
Android Pay is scheduled to work within apps as well, allowing easy purchases. No more credit card numbers or addresses. Android Pay remembers everything. Safely.
For the time being, Google is still in the process of partnering up with banks across the U.S in order to allow users to even activate Android Pay from the bank application.
Talks are on the go with U.S. AT&T, Verizon and T-Mobile for users to be able to purchase the Android operated mobile of their choice, being instantly ready to tap and go with Android Pay.
Image Source: androidauthority.net