LG the South Korean electronics giant recently unveiled at the IFA 2015 trade show, or the European version of the Consumer Electronics Show (CES), an OLED TV with two sides that allows viewing different content simultaneously.
The TV which was touted as a solution to end the fights over who would see their favorite TV shows at peak hours comes in two versions: the 111-inch and the 55-inch version.
The 111-inch device is made of two 65-inch UHD OLED displays which indeed allows two people watch two different shows at the same time, but with their headsets on for obvious reasons. The 55-inch version is only 5.3 mm thick.
The company doesn’t know yet the consumers’ reaction to the new technology but it expects to gain more popularity as prices of OLED TVs start to deflate. Late last week, Panasonic CEO Masahiro Shinada promised that OLED technology would become affordable within 2 to 3 years.
Shinada explained that the technology has great potential because the TVs are lighter and thinner than their LCD counterparts. Additionally OLEDs don’t required backlight so they are more energy efficient and the pixels can be switched on and off individually. As a result, OLED TVS have the best picture quality to date.
But critics say that OLEDs are too expensive and hard to build to gain mass popularity. Additionally, something less expensive may soon emerge and replace it such as the quantum-dot technology.
LG’s regular OLED TVs have now a starting price o $2,000, but Panasonic believes that price is just a temporary problem. Shinada explained that as OLEDs become more popular in the business sector, retail prices would soon start to sink.
Shinada also expect prices to go down as soon as OLED TV makers manage to rise their yield ration, i.e. the number of fully functional OLEDs versus the ones that need to be discarded.
“Last year, the panel suppliers’ yield was very, very low level. But currently this ratio is now growing,”
Panasonic boss added.
LG and Panasonic are the only companies that heavily invested in OLED technology. While LG has been in the OLED business for years, Panasonic has the necessary expertise to build self-illuminating panels from its plasma TVs, which lost popularity because of a more convenient format offered by LCD TVs.
Panasonic pioneered plasma TV technology in 2013, and hopes to use the experience gained in the process to improve OLED TVs’ picture quality beyond the devices LG currently has on offer.
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