Despite decreasing overall smartphone sales, it seems that Apple is managing to maintain a steady flow of sales of its signature product. The iPhone has remained popular in a market where other smartphone makers are experiencing significant slowdowns. But it isn’t just the iPhone that Apple can rely on. The Apple Watch is just as beloved, surveys suggest, as 97% of watch owners are satisfied or very satisfied with the device.
A recent survey conducted by Wristly, involving over 800 Apple Watch owners, attempted to identify the overall satisfaction levels with the tech giant’s device. But even more interesting than the 97 percent satisfaction rate (despite many opinion formers had previously dismissed the Apple Watch, and quite vocally at that) is the survey’s conclusion. It seems that techies aren’t as in-love with the device as non-techies are.
In total, over 66 percent of responders declared that they were “very satisfied” with their device, while 31 percent said they were “somewhat satisfied”. Wristly then compared the satisfaction levels in correlation with responders being tech insiders or non-tech users. 10% more Non-tech users were delighted or very satisfied with their device.
With such stellar reviews, Apple should be expecting exceptional third fiscal quarter earnings. These are going to be announced on Wednesday and investors, analysts and commentators are all eager to see what they will show.
The issue, though, is whether the Apple Watch’s contribution to Apple’s Q3 earnings will be as discernible as we may expect. The earnings stemming from Apple Watch sales will be under the “Other” category, alongside Apple TV’s, iPods as well as other accessories. That’s why, despite Tim Cook’s many statements describing Apple Watch sales as being “fantastic”, there most likely won’t be any factual support to his statement.
According to Wall Street analysts, Apple is expected to report over $10.3 billion in profit. After all, it did sell approximately $49 billion worth of gadgets, from Mac computers, to iPhones and Apple Watches.
Even so, the Apple Watch figures aren’t that important for a number of reasons. On the one hand, it’s Apple’s newer iPhone models that have been bringing in the big bucks. Because of the tech giant’s decision to switch to bigger screens, more and more Android users are deciding to switch to Apple. On the other hand, the demand for the Apple Watch isn’t clear enough. Though Apple claims that demand is strong, analysts have yet to produce accurate estimates. And because of competitive reasons, Apple won’t be releasing the actual figures for some time.
Photo credits: 1