One customer ordered a Quarter Pounder at a Dallas McDonald’s restaurant and, after 4 minutes worth of waiting, she got impatient. She said that:
“If it’s going to be that long every time, I won’t order it. I’d go”.
McDonald’s Quarter Pounder with Fresh Beef
In the recent years, McDonald’s has been trying to win back customers lost to its competitors. The alleged chemicals that lie within the burgers, the high demand of fast service have drawn some of its customers to go somewhere else.
Now, McDonald’s is trying to win them off by introducing the fresh beef in its Quarter Pounder as a tradeoff between taste and time. The problem is that the Quarter Pounder takes just 1 minute longer in order to be made. Thus, customers might feel frustrated for having to wait for their food to be delivered on time.
The main problem in this issue is that, although it takes less time to fry a fresh Quarter Pounder, it takes longer because it is put on the grill only after a patron orders. Which is opposite to the batch-frying of Quarter Pounders in the past.
However, according to the CEO Steve Easterbrook, the changeover did not create so many complications as McDonald’s analysts thought it would. The introduction of the fresh Quarter Pounder is one in a series of changes that the McDonald Corp. is trying to implement in order to regain its clients. For example, Richard Adams, current consultant for McDonald’s, said that current restaurant crews are already facing trickier menu items. The “Signature Crafter” sandwich line, which allows clients to choose their meat, buns, and topping, is only one of these menu items.
Another new possibility is the mobile app which allows clients to order from afar. And while this can cut the ordering and processing the order time, it can create other potential complications.
The addition of the fresh beef Quarter Pounder is the biggest step the company is risking to take, and is now sampling to see how it will work out, in order to freshen up its ingredients for a healthier, and tastier experience, the company states.
Image Source: NYT