The feature is so advanced that it can tell with great accuracy whom a face in a photo belongs to and prompt you to send that person the pictures you took of them. The feature was rolled out in Australia today on Android devices, with an iOS release soon to follow. If the technology is liked by users it would be released in other countries, too.
Facebook said that sending photos on Messenger has become so popular that it surpassed even its core messaging function. In October, over 9.5 billion photos were shared via Facebook Messenger, a feat only achieved by vanishing-IM app Snapchat.
The new feature is designed to help people easily organize their photos through automated tag suggestions. Fortunately, tag suggestions can be shut down from privacy control settings.
But if people leave the feature on, conversations can be enriched with relevant images, making Facebook Messenger more appealing than other chat apps and SMS services. This is how, the company plans to lure in more people and keep them inside its ecosystem.
Facebook researchers even analyzed the types of photos sent via Messenger and found that there are three main categories – selfies, obviously, photos with friends, and quick snaps of what is happening around them.
Photos with friends are shared to those friends if the user is not too lazy or doesn’t forget about it. Usually, when people hand around with friends they are less likely to look for each recent photo, pass it to a messenger app, type in names of every recipient, and send it.
Yet this process can be a lot simpler and faster with the new facial recognition feature, Facebook said. You will not have to manually look for photos of a certain friend and search for his or her IM address. Photo Magic will do that for you.
Facebook will take over and scan the camera for recent photos of your friends and notify you to send them the pics. You will see the photos in preview mode, you will also see suggested names of recipients, and you will also be able to write a short message along with the photo.
If you press send, Photo Magic will beam the images to everyone in the photos. The notifications will happen almost instantly after taking the picture on Android, but on iOS there will be a short delay.
Image Source: Flickr