One smartphone to rule them all. Provided that BlackBerry’s most recent Android smartphone takes to the market. On Friday, BlackBerry Android smartphone Priv was launched.
Initial reactions to Priv have been largely commending of a safe, sleek and highly privacy aware device with one throwback: a slider keyboard.
All the features enumerated by enthusiasts are precisely what BlackBerry is betting on to regain a larger share of the market. All-black, Priv hosts Android and all the apps that come with the operating system. With a curved screen, a generous display and an elegant touch, Priv looks sleek.
As soon as the BlackBerry Android smartphone Priv was launched, one of the most commented aspects related to its security features. Priv is security-savvy. Data theft and privacy breaches are two topics permanently on top of users concern list. BlackBerry addressed this concern by pre-loading DTEK feature. It is expected that this will be among the top selling points of Priv.
Each time an application tried to access user data, DTEK will let you know. The same if an application wants to turn on Priv’s camera or its microphone.
A secure Android-device should be a hit on the market. Ron Louks of BlackBerry stated:
“You will be blown away by some of the apps you use and how much data they actually access”.
As for the distinctive mark of this BlackBerry Android device, many believe it’s outdated. Yet, a sliding physical keyboard appeals for more precise and rapid text composing. Other slider devices may look chunky due to the incorporated sliding keyboard. That’s not the case with Priv.
BlackBerry Priv also boasts an impressive battery life for a smartphone ridden with applications and Google Play at hand. However, given all its perks, the price tag remains hefty.
BlackBerry announced that Priv will sell for 699 dollars with a subscription in the U.S. market. For Canada, Priv hit the market at 899 Canadian dollars, contract-free.
Upon announcing the launch of the first BlackBerry Android smartphone Priv, the Ontario-based company’s shares received a 4.7 percent boost on the Nasdaq on Friday.
Photo Credits: crackberry.com