It is quite unexpected form a security company. If all others follow in the same manner, and they will, we can hardly call ourselves secure anymore. We will basically trade all our information for protection against viruses, which is not something we expected back when we started to trust these companies. For the time being, AVG failed, so let’s see who will later follow in their steps.
The company explains their approach by saying that it is not going to give away anything that could be traced back at you, that everything they have is going to be anonymous and that the information provided is what you choose to provide. But if you really want a specific app that you would not anybody else to see but yourself, you would be “choosing” to give it away.
AVG claims that they are building “anonymous data profiles”. But they are using cookies so that they can see what you are searching for on a site, see the exact activities that you are undergoing on that site and it can track your apps and “other” products, whatever that may mean. It is very hard to comprehend how AVG can gather so much information about us, but keep it “anonymous”.
An AVG spokesperson has admitted that the company upgraded its language for transparency reasons: they wanted the world to know that they can make money off free products by using the information that those products can get from the users. It is more of a “if you like it, stay with us, if you don’t, you can leave”.
The news rules are going to be adopted on the 15th of October this year, so you still have approximately one month to move from AVG.
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